Disruption: My Theory Of Everything
Recently, I was thinking about all the books that my wife reads about raising children. *There are lots of books because there are lots of children. Five, in fact.
Anyway, I thought to myself: “how can they all give different advice, but the advice still actually works?” They tell you to
- be more structured
- loosen up
- distance yourself emotionally
- how to have a closer relationship
- feed them only organic everything
- that baked beans out of a can is actually really good for you…
People like us have shelves full of books with contradictory advice.
Then, I heard an interview with a CEO who resigned recently: “I believe in disruption theory. Get someone outside of the industry to do the job and shake it up.” He went from a Telco to an Airline. He had no knowledge of the industry, but he turned that company around. After eight years, he realised that people were starting to ask him how things worked, so maybe it was time to move on.
One more story. Some fishermen worked all night to no avail. Nothing. Jesus said: “try the other side.” And it worked.
Disruption is the key. The thing that the child-rearing books are telling us is: “try something new.” The CEO walks in and says: “why do you do it like that?” Jesus says: “try the other side.”
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I totally agree, nothing like a little ignorance about ‘what normally happens’ to shift a stuck-in-it’s-ways industry. It’s working for our training.
We’ve forgotten that a scientific way of looking at things – that is, an empirical viewpoint – is only one mode of thought. And it’s relatively new. A scientific mode is great for fixing toasters, but is lousy for relationships. Experiments that turn up the same result again and again only work in certain areas. We need to encourage creative, ‘mystical’ modes of engaging with the world, because logical reasoning will only get us so far. Let’s disrupt!